In the digital age, YouTube has emerged as a powerful platform for businesses to reach their target audience, build brand awareness, and boost engagement. With over 2 billion logged-in monthly users, it offers immense potential for businesses of all sizes and can boost your brand awareness while tapping into a new customer base.
Here are our main points when it comes to utilising YouTube for business success…
Create Great Video Content
The key to success on YouTube lies in producing high-quality content that resonates with your target audience – to do this, you must first analyse and identify who your target audience is. Determine who your ideal viewers are and understand their interests, needs, and pain points. This will enable you to create content that caters specifically to them.
Brainstorm creative ideas that don’t hit an overly saturated market yet are shareable enough to hit a mix of customers and audiences. After you have a good bank of ideas, it’s time to invest in quality equipment – this doesn’t have to be fancy, but a good camera, ring light and video editing software are some strong basics.
Include a CTA within your video content, this way, people will be compelled to interact with your profile and brand - use annotations, end screens, and cards to link to your website, product pages, or social media profiles.
Consistency is key when it comes to establishing your brand on YouTube. Here are some important steps to consider: Create an attractive channel banner, choose a memorable profile picture, and write a compelling channel description that highlights your brand's value proposition. Use your brand colours, logo, and fonts consistently across your video thumbnails, intros, and outros. This helps viewers recognise your content easily.
Remember to stick to a regular upload schedule, establishing a consistent posting frequency helps build anticipation and loyalty among your subscribers. Create a content calendar to plan and organize your video releases.
Promote Your Videos
Creating great content is just the first step, you also need to promote and amplify your videos to maximise their impact. This can be done through a number of marketing strategies, including SEO and Paid campaigns.
Optimise your video titles, descriptions, and tags with relevant keywords to improve search rankings on both YouTube and Google - this increases the likelihood of your videos being discovered organically.
Also, encourage user engagement by hosting contests or giveaways that require viewers to like, comment, or subscribe - this generates ‘buzz’ around your brand and helps attract new subscribers.