Nowadays, social media is extremely important, whether that may be small business socials or a large corporate company that applies marketing strategies – it will bring you clients and ensure your business reaches as far as it can.
Our friends at Audience are social media and marketing experts so, we reached out to them and they shared the top ways businesses can improve their social media…
1. Be Consistent
Consistency is the key when it comes to perfecting social media– there is little-to-no point in being present on a number of social media platforms if you only post once a month because by the time your next post rolls around, everyone would’ve forgotten you even offered these services.
If you find a handful of platforms too overwhelming, starting from just one or two would be ideal, focussing on creating weekly or daily content to fit in with your brand and schedule content ahead of time so your customers and clients can stay up-to-date with news and changes.
Having consistent content will give customers a reason to follow and building anticipation for the next post through Instagram Stories or ‘sneak peaks’ will create a buzz within your community and make customers aware that you’re socially active on your chosen platforms.
2. The World of Hashtags
Hashtags can be extremely confusing, use too many and you’ll annoy your audience but using too few may put you at risk of low engagement and your post never being seen. It is crucial to include between 10-13 hashtags within your post and apply a mix of ‘niche’ and basic tags.
Niche tags can be used to describe details in your post or specific brand information, whereas broad hashtags are those found on many popular posts such as #explorepage.
Having a mix of hashtags, using around 10-13 and including them consistently in every post will ensure that your posts are found and that they appear on the important part of any platform.
3. People Buy From People
It’s true – having personable content is at the forefront of social media creation. There are many companies out there that heavily focus on animations and graphics and although there’s nothing wrong with graphic content, you should include images of team members, customers and products which will bring more life to your feed.
Customers want to know that there is a face behind a business and who they would potentially be buying from so creating that brand awareness will ensure that your business is known for its uniqueness and the brilliant people behind it.
Tell people about how and why you started, who is involved and how they can get in touch, and you have all the resources you need for successful socials within your company!
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