We all know that social media is a great investment for all businesses, no matter how big or small the business is. It can be challenging to find ways to boost your social media as a business, and finding the right balance between ‘sales’ content and ‘personable’ content may also be a hurdle.
We have put together our top 3 ways of boosting a business’ social media, and hope your business will be thriving on socials soon…
Your audience is the reason why your page is seen, and why your services are bought so it’s essential to engage with them constantly.
Replying to comments, following members of your community back and searching for similar businesses that may benefit from your services is a great way of engaging with your audience.
Having an engaged audience will prove beneficial as they will interact with your posts and inevitably act in your favour, growing your social media pages as they do so.
2. Be on Trend
Trends can be brilliant when boosting your social media platforms, as they are usually the ones that attract the most amount of likes and shares, gaining credible engagement and raising your chances of being found by those that don’t currently follow you.
Trends can be anything from a cool graphic design post on Instagram, to a funny 5-second TikTok or a long Facebook video – it’s key to research and find out what trend suits your business most.
Our friends at Audience have a perfect blog on how to keep up with trends here.
3. Great Content
Content is difficult to get correct – too much senseless content and you’ll seem clueless, yet information overload can also be detrimental to any social media channel.
Content should have a purpose; to sell, to inform, to care for an audience or to share.
You need the correct mix of content made with the aim to sell one of your services, with content that cares for your audience, answers their questions, is engaging and entertaining.
Having a mix of content types is a great way of boosting socials, as it’ll give everyone a chance to enjoy your pages.