No longer the preserve of the talented calligrapher with a flair for display typefaces and a steady hand, today the business of making signs is all about the application of digital printing technology, rather than paint. And while the production of vinyl lettering or large-format digital signage ostensibly requires less skill and artistic ability than traditional methods, it does involve the use of more expensive equipment. In fact, industrial fabrication methods, like channel or machine routed cut-out lettering, represent a massive investment for any sign-making startup. Buy a business that is already up and running, and you’ll acquire their inventory as well as customer base, which may prove more cost-effective in the long run.
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