Like many traditional retailers, the independent electrical shop has undergone significant changes in recent years. The exponential growth of large groups such as Currys and the advent of discounted online sales has marginalised the high-street electrical reseller but there are still opportunities for smaller, specialist businesses, if you’re prepared to make outstanding customer service your guiding principle. One of the most successful models is the retailer/repairer formula. When household appliances break down, homeowners will look for a reliable local tradesman – a retailer who offers fairly priced repairs and servicing options will not only establish an additional revenue stream but will also bring in new product sales. The Euronics model offers retailers an attractive buying structure.
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