The car and van hire business model is well established, but that’s not to say that the industry hasn’t evolved. Car hire companies used to target two core customers: businesses looking to hire a fleet or occasional car, and tourists. A new market has emerged alongside these traditional bases, though, as urban residents eschew car ownership altogether, opting instead to use public transport for day-to-day travel and relying on the services of a hire company when they need to venture out of town. And, although there are still some big brands to contend with, there are also plenty of independents in the mix, too.
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