How to build a portfolio of online businesses

How to buy a business

More people than ever before are connecting with their favourite brands online.

This has inevitably paved the way for investors to embrace a whole host of opportunities when it comes to building a portfolio of successful online businesses.

Allowing businesses to connect and engage with their target market, 24 hours a day, 7 days a week, it really is unsurprising that an influx of online entrepreneurs have recognised the value in buying, growing and then selling online businesses.

However, in order to build a successful portfolio of online businesses, there are a number of skills that you will need to exercise to maximise the potential of your online business.

Here’s our guide to building a portfolio of online businesses…

Understanding the digital world

As technology continues to advance at a rapid pace, there are now more opportunities for growth in the digital world than ever before.

However, to ensure that you stand the very best chance of nurturing a successful online business, it certainly pays to take the time to understand the skillsets needed to run your online business.

From SEO, Keyword Research, Link Building and Email Marketing through to Social Media, PPC and Drop shipping, familiarising yourself and mastering these skills will give you a competitive edge.

This is because becoming an expert in one, two, or even three areas of online communication will help you to act upon opportunities for growth, increase the value of your business and of course, it will also help you to grow and learn.

Exploit opportunities

In an often-crowded digital world, it’s vital that you are able to set yourself apart from your competition if you stand any chance of successfully connecting and engaging with your target audience.

With this in mind, when it comes to exploiting potential opportunities, it’s vital that you are always on the ball. For example, if you specialise in a certain area, you should always look out for online businesses that are on sale, as you will then be able to apply your knowledge, skills and experience in your field when it comes to growing your business.

Increasing the value of your business

Once you have mastered a skill, it’s now time to put it into practice, as this will allow you to increase the value of your business.

This is because by now you should also have a good idea of what works and doesn’t work in the online world, especially if you specialise in a certain sector. It’s also worth bearing in mind that every online business is different, and each type of website will require a different approach when it comes to growing your business. This is one of the reasons why it is crucial that you master a skill and gain a solid understanding of the market you want to tap into.

But that’s not all, if you are unfamiliar with the online world, and the skills needed to run a successful online business, you will instantly struggle to pinpoint opportunities when it comes to growing, buying and selling your business.

For example, perfecting the art of SEO (Search Engine Optimisation) will help you to optimise growth, exposure and traffic. Using key words effectively, testing different ad networks and creating ads are also great ways of increasing value.

Avoid purchasing a website with no potential

This goes without saying… but it’s vital that you are able to identify websites that lack potential and growth opportunities. This will avoid you from wasting your time and money.

Driving traffic to your website

In order to run a successful online business, it’s important that you understand how to drive traffic to your site. And, you can do this by utilising your SEO and key word research skills.

This will not only help you to increase the visibility of your website, but it will also help to ensure that it can be easily found on Google, as well as a variety of other online search engines.

Helping you to gain optimum web presence, drive traffic and maximise profits, implementing a highly targeted SEO strategy will also help you to expand your reach, in all corners of the world. Understanding keywords and AdSense will also help you to spot websites with potential.

But what skills should every website investor possess?

Market knowledge is essential, as without it, you will struggle to build a solid foundation of successful online businesses.

With this in mind, it’s vital that you remain in tune with the digital world, which is evolving daily. Do this, and you’re sure to build a portfolio of valuable online businesses.

Understanding different market places, emerging trends in terms of new business models and common multiples will help you on your journey. And one of the best ways to gain market knowledge is to immerse yourself in the digital world every single day by scouting website listings. This will help you to gain a solid understanding of how each site is valued, how to drive traffic and where traffic is coming from.

Analysing websites that are for sale is a great way to expand your knowledge and understanding, and is vital when it comes to making smart choices that will inevitably result in profit.

Finally, as any website investor will know, being able to delegate certain areas of the day to day running of your website is absolutely crucial. This will not only help to free up your time to concentrate on other areas of your business, but it will also ensure that you have the right people helping you to grow your website, especially if you lack skills in certain areas.

A great way to do this is to outsource certain areas of running your online business. There are countless freelancers who have the knowledge, skills and expertise to help you to run your business.

Have a question? Our friendly team is here to chat