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Superb E-commerce Website for sale in Cheltenham & Surrounding

Cheltenham & Surrounding, Gloucestershire

Asking Price £20,000
Turnover £95,000

Business overview

Mood – an acronym for 'mini objects of desire', are a design led online retail boutique, offering carefully curated collections of children’s designer furniture, toys and accessories.

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Business description

Asking Price: £20,000 INCLUDING stock at valuation (Currently £11,000 Wholesale Value) Reduced price as we need a quick sale due to other workloads. We’ve never really had the time to promote and develop this great Brand to it’s full potential.
Mood – an acronym for 'mini objects of desire', are a design led online retail boutique, offering carefully curated collections of children’s designer furniture, toys and accessories. www.miniobjectsofdesire.com
Advocates of enduring design, our products have narrative and are mostly designed by established international designers both past and present. Our products are functional, stylish and playful – essential pieces for a modern lifestyle that are not twee, faddish or gender-stereotypical.

We believe MOOD has enormous potential for a buyer with the time and resources to push it to the next level. I have my own commercial interior design business which I run along side MOOD and with deep regret I am just too busy to commit time between both businesses. MOOD is a full time job and has the potential to be a market leader given the right backing. Our profit has not done justice to our Brand. Our customers love the MOOD brand but we have not been as competitive as we should have been due to our lack of resources with regards to marketing, social media and PR. I naively thought I could run an interior design business and MOOD at the same time. (I was wrong!!)
In the last 10 months my time commitment to MOOD has decreased and whilst sales have still been ok MOOD’s visibility needs to be picked up. We currently have an overdraft of approx £4,000 and a loan repayment outstanding but these will be cleared as part of the sale.

The Brand itself has been designed by a London based Brand Identity specialist Simplify Branding and MOOD is a Registered Trade Mark. We own both a .com and .co.uk web address. The CMS website is bespoke built by Cotswold Web Services. We will happily provide training to use this CMS on completion. The site is well SEO’d and we have page 1 position 1-4 for many keywords on Google. We are position 1 for Children’s contemporary furniture and kids modern furniture on Google. The website alone cost us £12,000 including design and build and thousands of hours in content development including a huge focus on our metadata. The start up business costs were £32,000 including our first stock order.

Whilst MOOD is currently online only we have been looking at opportunities to expand to the high street or to open a showroom. Predominantly we saw this as being a showroom for our Nidi kids range of furniture which you can see here www.miniobjectsofdesire.com/shop-by-brand/battistella. It is the most lucrative product we sell and the range we feel has the most potential.

We rent a 200sq ft warehouse at our Cheltenham Safestore which currently holds approx. £11,000 worth of stock. We have been primarily holding accessories as stock and larger furniture such as beds, cots and wardrobes are purchased directly from the supplier and then either drop shipped or delivered into our warehouse before we ship them to the customer. Most of our products are imported from Europe.

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