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Successful Tour Operator For Sale In Barry, Penarth, Llantwit Major & Surrounding

Barry, Penarth, Llantwit Major & Surrounding, The Vale of Glamorgan

Asking Price £150,000
Turnover £125,000

Business overview

Cardiff Cruises offer sightseeing trips and parties onboard its fully licensed passenger boat in Cardiff Bay.

Business details

  • Property type
  • Net profit
  • Accommodation
  • Staff
  • Property value

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Business description

History and Reason Business for Sale
The Cardiff Cruises originally started out in 2008 as HMS69 Party Boats focusing on the stag/hen and birthday market. In 2015 the decision was made to concentrate efforts in Cardiff as opposed to trying to expand into a range of cities across the UK. The company decided to diversify its range of services for passengers in Cardiff and added a range of sightseeing tours to its offering and this change in direction is the reason for the business for sale.

Having successfully carried out this rebrand and change of focus the company now consistently makes a turnover of £125,000, with a net profit of £30,000 and passenger numbers have increased to 13,000 which we consider to be very high considering the boat has a limited capacity of 50.

Marketing and Advertising
The main sources of marketing remain the website, with facebook, twitter and trip advisor also being used. The email database has over 10,000 email addresses and printed leaflets are distributed to outlets throughout South Wales in the run up to the beginning of the season and topped up throughout. The company also has a strong relationship with various third party companies who resell its services on a commission basis.

Operations and Staff
The majority of employees are on freelance contracts, with one seasonal full time boatmaster and several freelance boatmasters used from time to time to help out over peak months and their details can be provided. At this moment all employees are looking forward to returning to the company as the season once again begins and are helping out at times throughout the winter.

The boat of course has the appropriate passenger certificates and relevant licenses to operate and a program of planned works for 2017 is in place to install seating on the roof increasing the capacity to 80+ passengers. The hull is in great seaworthy condition having been ultrasonic tested in 2015, the new main engine was installed in 2013 and a new generator installed in 2016.

The Sale Details
The actual agreement is for this business for sale of the steel passenger boat ‘Marianne of Manchester’ (details are here on the private charter page) and the sale, along with the boat, will include:

All marketing materials such as leaflets and graphics as well as the display stand at Mermaid Quay
Control of the facebook page (3000+ likes) twitter (1000+ followers) tripadvisor (90+ reviews) email database (10,000 addresses) and of course the website which features an integrated online booking system
Details of contractors and organisations to ensure a smooth transition as well as training to skipper the boat if required and the transfer of all relevant licenses to ensure the business continues to operate successfully
Financing the Purchase
There are a variety of ways in which this business for sale can take place depending on your personal circumstances. Ideally it would be a 100% cash sale, however this is unlikely. Some things you might not be awa

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