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Profitable National Awarding Salon For Sale In Prime Location

Ipswich & Felixstowe, Suffolk

Asking Price £250,000 +SAV
Turnover £375,121

Business overview

Winners of national industry awards and renowned as the leading salon of East Anglia this is an absolute gem purchase.
It has had excellent profit growth over the years.

Business details

  • Property type
  • Net profit
  • Accommodation
  • Staff
  • Rent per annum
  • Estimated EPC rating
  • Stock value
  • Reason for sale

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Business description

The business
Was set up 17 years ago, expanded and moved into it's current location 6 years ago. Spread over three spacious floors, the salon offers a wide range of beauty treatments in 6 rooms, as well as a dedicated nail bar that seats 4 clients and a pedicure area that seats 2 clients and a separate tanning room. The staff room and stock room are in the basement. We have an amazing roof top terrace which is a real client magnet for pamper parties, hen do's and baby showers, clients can hire the large sound proofed room with a private entrance to the roof top terrace.
The rent is £12,000 year leasehold to include pre emption on the freehold. The building has zero business rates.

We stand out from competitor's with an ever-evolving extensive menu of treatments, it keeps the clients coming back to try different treatments. We also stock lots of products that are aimed at our target audience, retail is very much part of the business.

Marketing
Our online presence is a massive part of connecting with regular clients and potential new clients. The strategies that are in place means we have excellent revenue from social media.
It's a team effort and all staff have a role in the success of marketing. New product specs and marketing activity are documented properly and timetabled. With easy-to-use instructions each task can be delegated to any team member. And every team member has a task sheet of marketing that must be completed each week
The salon using “Phorest” advanced computer software system to track and report on every aspect of business, including events, retail sales and treatments. It also automates bookings and client records, feedback and review process. The system enables the business to adapt new strategies and deliver targeted campaigns that promote relevant products, services and special events to each client. With integrated social media platforms and regular e-shots staying in touch and building relationships with clients has never been easier. We have an App to help sell late bookings and time fixed/limited edition promotions.
The salon has excellent business relationships with a wide range of businesses and have their full support at special events and product launches.

The Staff
The staff are completely dedicated to the salon's success. They all contribute to the running of the salon, each individual has tasks they perform weekly alongside being amazing, hard working, focused Beauty Therapists.
The Salon has perfected its policies, procedures and strategies so much so the staff run the salon extremely well with out the owner being present. Development and learning opportunities keep the staff loyal to the salon, by helping to attract, retain and enhance staff performance. The therapists are knowledgeable, passionate and inspired. The training and development programmes that are in place have empowered them to make independent decisions and be confident to guide and advise clients whilst achieving the highest standards of service. All this drives the business to its continued success, the staff are rewarded accordingly as the software in place tracks performance key indicates.

Staff performance indicators help towards developing our staff and we can pull up lots of information on individual staff ie:
Number of visits
New or repeat
Customer rating
Services sold
Products sold
Courses performed
Average spend per client

The Clients
The business has a large, loyal client base, 200+ clients use the salon on a weekly basis. Delivering excellence consistently with accessible luxury, is reflected in a high volume of super happy and loyal clients. Outstanding positive client reviews and word of mouth referrals drives the business forward. We have tried and tested procedures in place to maximise on getting the clients to shout loud and proud about the business and this smart strategy continues to build the business.
19,927 Captured client information
6,300 Emails
6000 Social media followers

The Strengths and opportunities
Are endless. The salon has an excellent track record in every single department/platform, it has taken years to perfect these strategies. Building on from this would be easy and the financial rewards are already excellent. There is still so much potential for the business to grow easily year on year.
Tried and tested policies and procedures have been put in place to ensure the salon runs efficiently, very profitable, and without the owner being constantly present.
Staff have been trained to the highest industry standards, are passionate and dedicated, and consequently this is reflected in the high ratio of 5 star reviews for treatments.

Growing the business
Whilst the business has been continuously successful and enjoyed considerable growth, there is potential to further develop the business and achieve further increases in turnover and profit in the future.

The business is being advertised for sale as I, the owner, am looking to retire early and explore opportunities to move abroad eventually.

Business location

East Anglia
Situated in a busy town centre, which has a population of over 130,000 and has a further 50,000 of combined affiliated villages and market towns. This town is pinned to become the next big boom area as it has it all, excellent links to London and Norwich, surrounded by beautiful market towns, it has an amazing waterfront and only a few miles away is Felixstowe Seaside resort. The position of the salon is ideal, it has a prominent town centre position but also a great residential neighbourhood only a few minutes away. With town centre living growing in popularity this salon is in an ideal location.
There is lots of parking directly outside the property which is another great plus for this salon.

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