Fantastic Opportunity To Grab A Growing Ecommerce Fashion Store
Hammersmith and Fulham, Greater London
Business overviewWe are a UK registered online store, focusing on high quality & trendy clothing & accessory pieces for men, women and pets. With a variety of exclusive & branded products.
Who we are?
We started this business over a year ago, with a passion to deliver high quality and trendy clothing and accessories for women, men and pets, but without a massive price tag. We are a small team, coming together from different parts of the world with our business registered in UK.
What is the business?
This is an online boutique business, which can be run from convenience of your home or any location without need for an office, offering access to a variety of brands and products ranging from drop-shipping (e.g: resell suppliers) to our very own branded print-on demand products.
Our products are inspired by designs from across the world with a touch of French, Portuguese, Nordic and British charm. In our journey, we aimed to bring our past experience in Digital and Retail into this business. Our key markets are in UK & Europe and can send items to over 150 countries across the world. We pride our self in excellent customer service, great product range and free shipping services.
Why are we selling the business?
We are a team of serial entrepreneurs and really enjoy the buzz and thrill from starting a business. But currently have another project running simultaneously and as such are not able to commit more time or resources to grow this business further.
All the heavy lifting works (e.g: design, marketing channels, business services, marketing exchange platform approvals) are already built and tested. It just needs someone with a passion to build the business further. Just like a fully customised canvas with all the right tools to become a beautiful art piece.
Please note upon sale we are happy to provide you with after sales support on the business and apps - which is really great value for the price! not only you get beautiful website and platform but also learn the how, without having to spend money on Gurus.
How we are different to the competitors?
In terms of key our competitors, there are a combination of factors that sets us apart from rest of the market, including:
• Our high end platform structure/ build on a professional web theme
• Latest Mobile and Online technology applications
• Ease of site use and great user experience
• Latest thinking in Digital and Marketing as part of site build and tracking
• Handpicked best selling products from various brands
• Exclusive print on demand Aubenord branded products
• Fully automated store
• Professional product listings
• Optimised sales channels to allow customers to shop onsite, or via Facebook, Instagram, Google and Amazon Seller Central
• Fully registered business in UK and accepting most global payment providers including Amazon Pay
• Offering full 3 days handover training on full running the store, vendors list and marketing ad creations across Facebook, Instagram and Google – this alone is valued £4k
How our turnover figures are calculated?
As we cover range of product categories, profits and revenues varies per item, brand or promotion. You can expect c. 25-35% margin on most items after cost and can expect even more if you make shipping services as a paid service by the customers.
Please note we only ran less than 2 months of very limited marketing campaigns for the store initially and generated c. £2.7k (35% margin) in sales. This also included building and shaping the Facebook pixel, Google ads as well as our SEO ranking optimisation (always at the start there is slightly higher cost/ lower conversion to allow your ad campaigns to learn as well as to build your business awareness). But all future ads would be far more profitable/ better margins! Some of our products currently get in excess of 10k impressions on Google/ Facebook daily.
For example if you sell 15 orders per day, at each valued at £80, for 20 days a month by 12 months = £288k p/annum for 1 market. Please note like any business you need to invest time, financial support and effort in its growth, and we recommend taking professional advice should you require any help.
We are happy to provide you official sales reports behind the above sales and visitors figures. Kindly note this store is currently at stand still, as we are not investing on ads anymore due to our other projects and hence we are looking for the right buyer to come and scale it accordingly.
Who is this business right for?
This business is suited for someone or a small team with an entrepreneurial flair, or those who wants to start an online business but without having the need to go through a long process of business setup, site build, getting vetted across various payment systems, or exchange platforms nor having to worry about building a drop-shipping, or home based business from the grounds up.
As this is a fully built online store, we have incorporated a range of products across various categories, so the new owner would have a choice across a great selection of products to choose from. Whether they want to keep all products or adapting it to their preferred niche but without needing to do any long setup/ design investments or spending time on Guru’s / consultants with heavy costs. As we would also offer them free 3 days handover/ basic training on all key elements of running the store and how to deliver goods to customers.
What's involved in running this business?
Like any business you need to put time and effort into its growth. As it grows you need to either consider growing your team with it, or work with marketing agencies to automate/ support your campaigns like any other global brands:
Some of the skillset that you need to start are:
1) Product Listing and Replenishment
2) Customer Service and Order Management
3) Marketing and Social Media Management (Paid and Owned media)
4) Marketing Campaigns Optimisation - Vendor Management
But as part of the sale, we are happy to provide you with handovers so you can continue with scaling the business as you like.
How to grow this business?
Like any business you need to invest time and effort to grow it more. Some of our future strategies are:
1) To increase product range
2) To continue building on SEOs
3) To continue building/ testing product specific Google / Facebook marketing campaigns and test new regions, art work, descriptions, audience, etc
4) To scale business to other EU territories or US/ Canada/ South Africa
5) To build and test different site pages/ experiences/ heat-maps (a/b testing)
What you get from buying this business – summarised list?
1) Logo and Branding assets
2) Personal Support After sale
> Full 3 days of 121 on boarding/ handover training on systems and tools (can travel to your city - excludes hotel, meals and travel expense) or meet in London or via Skype/ Web chats.
> Facebook ads and marketing training
> Note - this is an unbeatable price and value really for time, expertise and site structure and technology. Think the amount of time you save and all skills you get in the beginning, without having to spend tons of money on Gurus.
- Website Domain
- Product photos
- A list of our suppliers and apps
- Mailing & social Media list (only once business ownership is transferred due to GDPR)
Kindly note some of these are paid services, subscriptions and require renewals with vendors directly - should you wish to continue with them. For example mailing address etc
What you get from buying this business (full detailed list of all benefits included in the total price)?
Our Business package benefits - value: £1,500 consultancy and build work:
1) UK registered business upon transfer of ownership shares
2) Central London registered premium business mailing address for legal and professional services (subject to your annual renewal - paid till Mar '19)
3) West London registered customer comms and trading mailing address (subject your annual renewal - already paid till May '19)
4) Referral for our Leading UK high street business bank account with access to variety of benefits including: free online accounting software, and free access to networking and mentorship programmes (free 121 coaching, business training and expert support) - note: we can only refer you to them, as you need to pass their credit checks directly with them.
5) Referral to our accountants (subject to your annual renewal - paid till Feb '19)
6) Referral to our worldwide Business Insurance cover with leading EU underwriters with a variety of business protection & Shipping covers (subject to your annual renewal) - you need to set this up directly with them and pass your own credit checks, we can only refer you.
7) Onsite Digital Safety with McAfee Secure (monthly app fees applies)
8) Over 12 different registered departmental business email addresses with Gmail business (monthly gmail business fees applies)
9) UK Business Telephone number (monthly fees applies with the provider)
10) Full GDPR compliant business (also registered with UK Information Commission Office) - annual ICO registration fees applies (a UK/ EU regulatory requirement for all registered businesses).
11) Registered business page on Google and Bing
Our Marketing benefits - value: £8,000 consultancy, design and marketing work:
1) Currently scored at top 5 highest traffic sites on Shopify based on sites registered in same time
2) Market researched Brand name and Logo
3) Market researched Business telephone voice message (well known British female vocal artist)
4) “Free Shipping” and “Free Plus Shipping” Store Shipping Rates setup
5) Customer return policy officially translation to English, French, Portuguese and German
6) Access to 12 paid Business commercial video packages (have 5 video package remaining)
7) Great online reputation and SEO ranking with various internal and external blogs and promotions (with high authority SEO backlinks - backlinks can be shared for verification, also available via www.ahrefs.com)
8) Exclusive access to a very large gallery of paid professional branded photos (subject to your annual renewal)
9) Web integration social shop channels to Facebook (1,2k followers), Instagram (+4,8k followers) and Youtube channel
10) Professionally designed customer Invoice and Return Forms
11) Professionally designed customer email notifications
12) Customised Checkout page
13) Developed Facebook Pixel and customer funnels
14) A wide variety of already prepared professional Facebook campaigns (including awareness, consideration, add to cart, and retargeting ads)
15) Full Google Campaign and tracking on site
16) Fully developed Google Adwords/ Merchant account setup and approved for UK, Germany, Portugal and France with mixture of Shopping, Display and Search ads (All Facebook and Google Ad accounts will be transferred)
17) Variety of customer blogs (both onsite and external)
19) Researched Cart to Buy Conversion/ Remarketing ads (Customer Journeys)
20) Web-chat services
21) Marketing Messaging and Automation Tool (Push SMS, and Webpush notifications, Remarketing and Sales/ Price Drop Announcements) - subject to the app renewal
22) Professional packaging design artworks
Our Product benefits - value: £3,000 consultant work:
1) Membership Access to portfolio of over 120 brands with a global supplier with over 500,000 product listings directory at discounted price with tailored rate guides, and all comes with official EU languages product description support (this is a paid membership service with supplier till March 2019 - and you need to setup with vendor directly)
2) Currently have c. 900 product listings live on 3 different shopping market places (Web, Facebook, Instagram).
3) Amazon pay and seller central verified/ registered business with opportunity to list all products on AmazonSeller Account now (have got GTIN approvals for our Aubenord Ltd label clothing products for EU market)
4) Opportunity to get listed on Amazon Pay list of verified suppliers
5) Very Competitive European DHL and partners shipping rates
6) Optimised product descriptions
Day to day running of business benefits - value: £2,000 design work:
1) Automated / Tailored Customer Email Notifications (Customer Order Receipt, Shipping Delivery, Shipping Receipt, etc)
2) Customer/ Tailored Email Response Templates
3) Automated / Tailored Customer Invoice and Return Forms
4) Automated Customer Shipping Tracking Services
5) Full business customer frequently asked questions on site (covering a wide variety of topics)
We can work with you to ensure smooth transfer of ownership details to all relevant parties and across all these.
We are a small team, coming together from different parts of the world with our business registered in UK, with a flexibility of working from home or anywhere in the world.
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