Exceptional Online Retailer For Sale In Dorchester, Weymouth, Bridport & Surrounding
Dorchester, Weymouth, Bridport & Surrounding, Dorset
Business overviewLeading online retailer of beach goods & accessories. Established 10 yrs. First page Google ranking for key search terms. Profitable with no debt. Poised for next stage of growth.
Operating under the name of The Seaside Company, we consider ourselves to be the leading online retailer of beach products & accessories in the UK. Established in 2006, we have strong customer and supplier relationships. Our quality products are a mix of unique own brand and leading foreign brands. We rank on the first page of Google search engine for our keywords and have been for many years. Historically, sales are seasonal but are now spread across the year. The business is profitable and operates with no debt. We own both the .co.uk and .com web addresses. All orders are fulfilled by ourselves from a rented business unit so easily relocated. We are a husband & wife team that occasionally employ temporary seasonal staff. The business is run with low overheads but orders are seasonal with Spring/Summer being much busier than Autumn/Winter. Retail customers are primarily individuals and around 90% UK based. The remaining orders are from European individuals. We also attract corporate orders but these are unpredictable albeit larger value orders. Our email marketing list has been built from scratch (no buying in of third party data) and numbers approximately 12,000 addresses. It is still growing.
The sale price is for the ongoing business and includes some fixture & fittings. Stock is available by separate negotiation. The website is hosted by the web design company and can easily be transferred to a new owner.
The business has now reached a point where further commitment is required. Potential can be realised in many ways. The business could be assimilated into an existing online operation and accrue immediate benefits. It would dovetail well with a Winter/Christmas-orientated business. The concept could be taken into physical retail outlets.
Growth has been held back by our lack of marketing, social media and PR skills. The business has a new but growing Ebay presence and a limited Amazon presence. Most sales effort has been through the website. The basic social media presence (Facebook, Instagram, Twitter) could easily be expanded.
We are selling the business because we believe it now needs to be developed further and requires time and resources we cannot supply. It is a well established, niche operation with supplier relationships that have taken years to develop. This is a credible opportunity for the right person/business.